Bayer is a multinational pharmaceutical and biotechnology company and is one of the largest biomedical companies in the world. Claritin® is an allergy medicine which gives adults and kids relief from indoor and outdoor allergy symptoms.
I worked closely with Bayer Claritin team over many months to create an adcept, toolkit and module cards to bring the Claritin point of difference narrative to life, using simple and meaningful scientific storytelling. The story needed to motivate HCPs to think of Claritin first for its key differentiated benefits and minimal impact on patient life. The aim of the project was to change the mindset of HCPs, moving them away from an efficacy-only consideration when it comes to treating the symptoms of Allergic rhinitis and to consider the wider impact of choosing to ignore the side effects of competitor medication.
I presented several creative concepts and route chosen was ‘The Clear Path to Allergy Relief’, with this concept, we’re solving the puzzle to change the mindset of HCPs whilst clearly demonstrating the non-drowsy benefits of recommending Claritin. I created and designed a suite of materials including adcepts, module cards, toolkits and presentation slides.
