SmartSanitiser is a hand sanitiser unit with auto dispense via the built-in IR Sensor, clean, safe & completely touch free to avoid cross infection. In collaboration with the team at SmartSanitiser, I embarked on a journey to create a distinctive brand identity from scratch. Armed only with their logo, the directors sought to instill a unified look and feel across all their materials. Through immersive discussions and detailed surveys, I delved into their business landscape, uncovering insights into their mission, target audience, and desired brand positioning.
In addition to refining the company logo, I curated a comprehensive brand style guide, complete with visually captivating assets and a suite of bespoke icons. Additionally, I created a master brand template, encompassing multiple PowerPoint pages, to ensure consistent visual harmony and meticulous attention to detail throughout their communications.